about me

I’m a content strategist, award-winning storyteller and editor-in-chief of YPO’s CEO Insights. Leading editorial strategy, I shape narratives that elevate the YPO brand, spotlight its impact and connect a global community of visionary leaders. I have the pleasure of telling the engaging stories of some of the most influential young business leaders who are making an impact across the globe.

My work for YPO, the global leadership community of more than 30,000+ chief executives in 142 countries, has taken me to more than 30 countries where I have teamed with some of the most influential young business leaders to produce premier educational events. I have also created marketing and communications campaigns providing writing and editorial support for a host of clients from non-profit arts foundations such as the Friends of Florence to Chief Executives Organization.

A Texan and former ballet dancer, I am passionate about the arts serving on the boards of the Dallas Metropolitan Ballet Guild, the Highland Park Arts Foundation, and Park Cities Talented & Gifted.

A graduate of The University of Texas Journalism School, Public Relations Sequence, I continued my education in literature at Brasenose College Oxford University, England.

Mary Sigmond

Nothing excites me more than communicating an organization’s vision and message in a clear, effective and imaginative way. A communications advisor to CEOs, I excel in strategic editorial development, print and digital publication management, and curation of thought-leadership content.